On the basis of the “Five Ws of science communication” Helmut Jungwirth showed what tasks science communication fulfils and what potential social media opens up in the process. Best practice examples illustrated various ways of preparing research content for the digital target group.
The workshop was deliberately designed to be dialogue-oriented: In group work phases and open discussion rounds, the participants reflected on their own role in knowledge transfer, developed ideas for possible content and exchanged experiences from their previous social media practice. Over the course of the workshop, a lively small network was created that strengthened the exchange of communication approaches beyond the event itself.
The “Science goes Social” training series will be continued on 26 November 2025, taking a look at the internal perspective of social media work at the University of Graz.